No? Do you want to be?
If you do, you can't just focus on one aspect of Internet marketing. What I mean is, don't just think about ad copy or just about traffic generation. It takes an "all around" approach to succeed.
First, and foremost, you must get your website visitors' email addresses. Build your prospect list. Use not only a newsletter, but also use autoresponder ecourses, ebooks and reports. All should be given away; the only "payment" being their email address.
Put the signup forms for these ebooks, etc. on your navigation menu and on the content pages throughout your site. You never know which page your visitors will be seeing when they arrive.
Make each signup page a "sales" page. Why should they want the ebook or report? What are the benefits to them? Make it good.
Have great customer support. What? They're not customers? Well, not yet, but they could be. Treat each subscriber and contact as if he or she is the best customer in the world and that person will be more likely to remain your subscriber.
Provide some way for your website visitors to provide feedback. It could be a community blog, forum, or even just a contact form. Just make sure there is some way that your visitors can communicate with you. Make sure that the link to your contact form is on every page of your website.
These days, I don't recommend adding your actual email address to your site because of all the spam bots. They scour your site for your email and soon your inbox will fill up with junk.
Does your website look professional? If you just have a site full of blinking banners and ads, I don't believe you'll succeed in the long run. You need it to look nice - not fancy - just nice, and have valuable content for visitors. If you do, they'll come back.
What about popups? You can use popup windows, but don't go crazy with them. Personally, I do not stay on a site that has more than one popup. I have been on sites where so many windows appear that you can barely get away from the site. That is just plain rude in my book.
A word about promotion. In my opinion, the best way to promote your website is by writing articles. You need articles for your newsletter and to distribute to article directories and other publishers. This is how you get your "name" out in cyberspace...to the people who matter...the ones looking for good content for their own newsletters and websites.
And the most important key to success? Perseverance. Don't give up at the first problem, or even the second. Find a mentor. Ask questions. Do whatever you have to do...but hang in there! You WILL have your OWN success story!
Wednesday, July 8, 2009
Effective Ways To Get More New Ezine Subscribers
1. Swap an ad.
Pinpoint which ads and ezines work best for you by tracking your swaps.
Also try to swap for multiple issues as many people won't respond to your ad until they see it a few times.
2. Purchase ezine ads.
Run ads for your ezine in relevant ezines that you enjoy.
Also search ezine directories for ezines that offer reasonable rates and that reach your target market.
3. Do a thank you page swap.
Get excellent ongoing promotion of your ezine by using your thank you page to swap an ad or recommendation with another ezine publisher.
Choose ezines that your new subscribers would be interested in, but not ezines that compete directly with you.
Also make sure that you only recommend ezines that truly do offer valuable content, so that you won't start off on the wrong foot with your new subscribers.
4. Offer a bonus.
Increase your subscriptions by offering something for free that your target market would find to be of value.
For example, you could offer a free email course, ebook, report or access to your "subscriber only" membership site.
5. Write articles.
Your articles can help you to establish yourself as an expert in your field.
Your articles can also help you to get more new readers that are interested in the topics covered in your ezine.
Just add a resource box that promotes your ezine to your articles, or include a couple of lines of promotion for your
ezine in addition to your other information.
6. Offer a sample issue.
Offer your sample issue on your site or by autoresponder, and when you can use it in your posts to ezine directories.
You can also increase your subscriptions by linking to your sample issue in your resource box when you write articles to
promote your ezine.
7. Provide testimonials.
Increase your ezine's credibility by including testimonials that praise your ezine on your site.
Include your reader's first and last name and web address along with her testimonial, and when you can use testimonials that are specific in nature as opposed to those that are general.
Pinpoint which ads and ezines work best for you by tracking your swaps.
Also try to swap for multiple issues as many people won't respond to your ad until they see it a few times.
2. Purchase ezine ads.
Run ads for your ezine in relevant ezines that you enjoy.
Also search ezine directories for ezines that offer reasonable rates and that reach your target market.
3. Do a thank you page swap.
Get excellent ongoing promotion of your ezine by using your thank you page to swap an ad or recommendation with another ezine publisher.
Choose ezines that your new subscribers would be interested in, but not ezines that compete directly with you.
Also make sure that you only recommend ezines that truly do offer valuable content, so that you won't start off on the wrong foot with your new subscribers.
4. Offer a bonus.
Increase your subscriptions by offering something for free that your target market would find to be of value.
For example, you could offer a free email course, ebook, report or access to your "subscriber only" membership site.
5. Write articles.
Your articles can help you to establish yourself as an expert in your field.
Your articles can also help you to get more new readers that are interested in the topics covered in your ezine.
Just add a resource box that promotes your ezine to your articles, or include a couple of lines of promotion for your
ezine in addition to your other information.
6. Offer a sample issue.
Offer your sample issue on your site or by autoresponder, and when you can use it in your posts to ezine directories.
You can also increase your subscriptions by linking to your sample issue in your resource box when you write articles to
promote your ezine.
7. Provide testimonials.
Increase your ezine's credibility by including testimonials that praise your ezine on your site.
Include your reader's first and last name and web address along with her testimonial, and when you can use testimonials that are specific in nature as opposed to those that are general.
Internet Marketing VS Forex Currency Trading
Have you ever tried to make money online and failed?
Did you follow your guru's advice and still fail?
Here's an alternative...
Have you noticed that when someone’s trying to sell you something - such as a system for making money - they always make it look far easier than it is?
Let’s look at two Internet businesses, almost as diametrically opposed as it’s possible to be – Internet Marketing and Forex Currency Trading.
You’ve probably heard the old Internet adage – build a better website and they will come. Well it ain’t true!
You could put up a site advertising dollars for a dime and they still wouldn’t come – because they wouldn’t know where to look!
Let’s look at what you need to have in place in order to build a successful Internet marketing business.
First of all, you need a product. If you’ve been reading the recent Internet marketing blurb you’ll know you need a niche product.
Actually, the new thing is sub-niche but whatever they call it, you need a product for which there is high demand but low supply.
Finding a suitable niche is the hardest part of the whole process but let’s say you have a killer product, what else do you need?
The List.
Ask any Internet marketeer and they will say that the most important part of your business is your opt-in list.
For people to join your list you usually have to give them something of value such as a free eBook or report on a subject related to your main product line.
To keep them interested, you need to keep in touch with them offering them additional information, advice and tips.
Website.
To promote your opt-in list you need a website (although there are other ways of promoting your list, too) with features that will encourage people to sign up to your list.
You also need a killer website with killer copy to describe – and sell - your killer product. This may or may not be the same as the one you use for your opt-in list.
Killer copy.
Maybe you’re not a good copywriter. There are many eBooks on the subject that can help you or you can pay someone to write copy for you.
You need a domain name, preferably one with some relation to the product but good domain names are becoming increasing difficult to find.
Ads.
To get people to visit your website in the first place you need to register it with the search engines.
SEO (Search Engine Optimisation) is an art in itself. You can mug up on the subject or pay someone to do the job for you (but be aware that not all experts are!).
You might also want to place ads for your list in newsletters and ezines. The better ones will charge you although you might get a free ad in return for an article.
Autoresponder.
To automate your business you need an autoresponder. These clever devices automatically send emails to everyone on your opt-in list at predetermined intervals, and contain predetermined copy.
For example, you could create a series of emails containing, say, five parts of a free course to be sent one a day over the first five days.
Then emails would be sent once a week advertising a different product each time.
Whenever anyone signs up to your list they automatically start at the beginning so everyone gets the full cycle of marketing material.
We haven’t even looked at affiliate sales and marketing but I’m sure you get the picture.
The basic idea of selling over the Internet sounds good but there’s a lot more to it than most people realise.
Forex Currency Trading
Someone said that trading is the last frontier, the last place where men and women can stand up and pit themselves against the world.
It sounds very Wild Westish but most of it is true! You win or lose entirely by your own efforts and if you win, it’s like having your very own bank.
However, even owning a bank is a business and you still have to work hard to put the money there – and to keep it!
Unlike Internet marketing where all your efforts, in one form or another, are geared towards making people join your list and then selling them stuff,
Currency Trading has no customers. That’s worth repeating – with currency trading, you don’t need customers.
No customers means you don’t need any of the associated accoutrements that go with Internet marketing such as:
Products
Web site
Domain name
Opt-in list
Ads
eBooks and reports
Autoresponder
Any other marketing aids
So far so good, but what do you have to do and what do you need? Well, you need to know what currency prices are doing.
You can get a list of prices at the close of each trading day free from many web sites. If you want to trade during the day – intraday trading,
you can get real-time prices for a nominal fee from several data suppliers.
In the foreign exchange currency market, commonly called forex, you can get this data and charting software free from many web sites.
Okay, that’s the easy bit. In order to trade currencies, you need to analyse the data and determine which way price is heading.
In other words you need a system and this will require study and dedication.
There’s lots of other stuff you have to know, too – trading terminology, margin, leverage, money management, order types, trader psychology and more.
But all of this is available in eBooks and courses and on the Net.
You also need some money upfront to fund your trading account. With forex you can begin with as little as $300-500 although you would be advised to start with more.
So while you don’t have the ongoing quest for new customers, new products and inventive sales techniques,
you do need some sort of education or training before you begin and you need discipline while you’re trading.
For more information on getting started with forex currency trading, go to: www.webkept.com
Making money takes work whether it’s online or off. Make sure you know what’s involved before you start and remember that the more you put into a business, the easier it gets.
About the author:
From the author of the hit Forex Currency Trading book - "Mechanical Discretion", Amin Sadak has created another masterpiece for Business Opportunists.
His new teaching manual "The Affluent Desktop Currency Trader" provides an alternative for people looking for online business opportunities.
Amin teaches the method he uses to download $1000+ every week.
Did you follow your guru's advice and still fail?
Here's an alternative...
Have you noticed that when someone’s trying to sell you something - such as a system for making money - they always make it look far easier than it is?
Let’s look at two Internet businesses, almost as diametrically opposed as it’s possible to be – Internet Marketing and Forex Currency Trading.
You’ve probably heard the old Internet adage – build a better website and they will come. Well it ain’t true!
You could put up a site advertising dollars for a dime and they still wouldn’t come – because they wouldn’t know where to look!
Let’s look at what you need to have in place in order to build a successful Internet marketing business.
First of all, you need a product. If you’ve been reading the recent Internet marketing blurb you’ll know you need a niche product.
Actually, the new thing is sub-niche but whatever they call it, you need a product for which there is high demand but low supply.
Finding a suitable niche is the hardest part of the whole process but let’s say you have a killer product, what else do you need?
The List.
Ask any Internet marketeer and they will say that the most important part of your business is your opt-in list.
For people to join your list you usually have to give them something of value such as a free eBook or report on a subject related to your main product line.
To keep them interested, you need to keep in touch with them offering them additional information, advice and tips.
Website.
To promote your opt-in list you need a website (although there are other ways of promoting your list, too) with features that will encourage people to sign up to your list.
You also need a killer website with killer copy to describe – and sell - your killer product. This may or may not be the same as the one you use for your opt-in list.
Killer copy.
Maybe you’re not a good copywriter. There are many eBooks on the subject that can help you or you can pay someone to write copy for you.
You need a domain name, preferably one with some relation to the product but good domain names are becoming increasing difficult to find.
Ads.
To get people to visit your website in the first place you need to register it with the search engines.
SEO (Search Engine Optimisation) is an art in itself. You can mug up on the subject or pay someone to do the job for you (but be aware that not all experts are!).
You might also want to place ads for your list in newsletters and ezines. The better ones will charge you although you might get a free ad in return for an article.
Autoresponder.
To automate your business you need an autoresponder. These clever devices automatically send emails to everyone on your opt-in list at predetermined intervals, and contain predetermined copy.
For example, you could create a series of emails containing, say, five parts of a free course to be sent one a day over the first five days.
Then emails would be sent once a week advertising a different product each time.
Whenever anyone signs up to your list they automatically start at the beginning so everyone gets the full cycle of marketing material.
We haven’t even looked at affiliate sales and marketing but I’m sure you get the picture.
The basic idea of selling over the Internet sounds good but there’s a lot more to it than most people realise.
Forex Currency Trading
Someone said that trading is the last frontier, the last place where men and women can stand up and pit themselves against the world.
It sounds very Wild Westish but most of it is true! You win or lose entirely by your own efforts and if you win, it’s like having your very own bank.
However, even owning a bank is a business and you still have to work hard to put the money there – and to keep it!
Unlike Internet marketing where all your efforts, in one form or another, are geared towards making people join your list and then selling them stuff,
Currency Trading has no customers. That’s worth repeating – with currency trading, you don’t need customers.
No customers means you don’t need any of the associated accoutrements that go with Internet marketing such as:
Products
Web site
Domain name
Opt-in list
Ads
eBooks and reports
Autoresponder
Any other marketing aids
So far so good, but what do you have to do and what do you need? Well, you need to know what currency prices are doing.
You can get a list of prices at the close of each trading day free from many web sites. If you want to trade during the day – intraday trading,
you can get real-time prices for a nominal fee from several data suppliers.
In the foreign exchange currency market, commonly called forex, you can get this data and charting software free from many web sites.
Okay, that’s the easy bit. In order to trade currencies, you need to analyse the data and determine which way price is heading.
In other words you need a system and this will require study and dedication.
There’s lots of other stuff you have to know, too – trading terminology, margin, leverage, money management, order types, trader psychology and more.
But all of this is available in eBooks and courses and on the Net.
You also need some money upfront to fund your trading account. With forex you can begin with as little as $300-500 although you would be advised to start with more.
So while you don’t have the ongoing quest for new customers, new products and inventive sales techniques,
you do need some sort of education or training before you begin and you need discipline while you’re trading.
For more information on getting started with forex currency trading, go to: www.webkept.com
Making money takes work whether it’s online or off. Make sure you know what’s involved before you start and remember that the more you put into a business, the easier it gets.
About the author:
From the author of the hit Forex Currency Trading book - "Mechanical Discretion", Amin Sadak has created another masterpiece for Business Opportunists.
His new teaching manual "The Affluent Desktop Currency Trader" provides an alternative for people looking for online business opportunities.
Amin teaches the method he uses to download $1000+ every week.
Subscribe to:
Posts (Atom)
